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Be a stakeholder in our future!

Our Association has worked since 1939 to improve your quality of life and take advantage of future opportunities as well as 20 years in implementing a vision to create a sustainable Town Center and one-of-a-kind recreational destination with million dollar grant funding.

What we can offer for you...facilities, pet friendly recreational space, and gardens.

Our NSIA Community Center provides a place for meetings, parties, receptions, including a full kitchen and handicapped accessible restrooms.  We have new playground equipment, a basketball, tennis, paddle tennis and softball field.  The dog park, community garden and covered picnic tables  round out the spacious site of our neighborhood’s all-encompassing association. 

The best is yet to come.  Be part of it.


What your neighbors say about NSIA....

“Having lived in Vilano Beach for over 30 years, we certainly appreciate our casual beach lifestyle – but the exceptional good neighbor environment of our community has also been a great enhancement to our way of life.  A significant highlight to our enjoyment of this neighborhood has been participation in the North Shores Improvement Association through the years.  We met our neighbors, made lifelong friends and worked together to make the Vilano area such a special place.  Whether it was planning or participating in an event, NSIA provided an important connection to our community.” – Eric & Jane Norton

Jane Z. Norton
General Manager, Serenata Beach Club

Eric, Carley and Jane

Dear Friends, Neighbors & Stakeholders in Our Future

Please join us with your membership or continue with a renewal in 2020 to show your support for our facilities and projects!

The North Shores Improvement Association (NSIA) was founded in 1939 to improve the quality of life in our community. It represents the area from South Ponte Vedra South to the St. Augustine Inlet. Over the years NSIA has been successful in representing our community regarding issues and recommendations to county and state officials and has developed many projects to enhance and benefit the community. Members of the Association built our Community Center and Volunteer Fire House, which is now part of the civic and recreational complex at Meadow Avenue and First Street. The property has a playground, tennis court, ball field, dog park and community garden managed as North Shores Park by St. Johns County. We are fortunate to have 7 other parks under our jurisdiction, all of them waterfront.

As a result of a formal Vision begun 20+ years ago, and the implementation of that vision by community volunteers like yourself in a citizen/government partnership with St. Johns County, we have become a model for the State of Florida -- winning many planning awards and gaining technical assistance by becoming a Waterfronts Florida Community under the Florida Department of Community Affairs, a Florida Main Street Community under the Florida Department of State and creating a Community Redevelopment Agency Area. This has made possible more than $25 million in direct grant funding and investment so far -- creating a sustainable, pedestrian-friendly Town Center for both residents and visitors -- celebrating our historic and cultural heritage and unique natural and recreational environment, which includes a boardwalk, pavilions, water features, public art. North Shores was the parent organization for the emergence of Vilano Beach Main Street, Inc. which now focuses on business development within the Town Center.

We are pleased to partner with Publix as our community supporter in many events. Vilano Beach Main Street is working diligently with all stakeholders to improve our friendly pedestrian Town Center now replete with a public dock on the river, and availability of water taxi service. The restoration and conversion of the former oceanfront Fiddler’s Green into a community civic park is next on the agenda.

Please join us in this wonderful adventure and get on our communications database. YOUR PARTICIPATION DOES MAKE A DIFFERENCE – as a member and/or volunteer. It provides a positive influence by showing that our community cares when we apply for grants or ask for support from our local and state government. Membership is on an annual basis each February, and Business, Organization & Patron members are eligible to be listed on our website: Don’t hesitate to get in touch with any ideas or questions.

NSIA President

Amy Gilbert
[email protected]

Planning for our future